Toyota On Top Of The World Again. Ford And Honda Close Behind
Thought the Toyota brand had been dealt the death blow during the recall crisis? That brand seems to be more resilient than imagined: The latest Kelley Blue Book Brand Watch study has Toyota on top “as...
View ArticleCadillac (and its Resale Values) Still Haunted by Troubling Past
The lowly Cimarron might be be a distant, nightmare-fuel memory, but Cadillac’s current sales strategy is still being impacted by a history of not measuring up to European rivals. The luxury...
View ArticleWant Your Tesla Model 3 Before 2019? You’d Better Act Fast
Time’s a wastin’ if you want to impress your friends and neighbors with a gee-whiz Tesla Model 3 anytime in the next three years. As he’s known to do, Tesla founder Elon Musk took to Twitter last night...
View ArticleCadillac to Open Artsy Manhattan Coffee Shop; Idea is Either Brilliant or...
Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door? Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of...
View ArticleRebuilding Volkswagen’s Reputation – Hard or Downright Impossible? An Expert...
Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in...
View ArticleMercedes-Benz Isn’t Popular with Women, but Wooing Them Could be Dangerous
Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz....
View ArticleToyota Ranks First in Brand Value, Volkswagen Plummets
When it comes to brands that resonate with buyers, no other automaker tops Toyota, according to a recent study. In its annual ranking, BrandZ Top 100 Most Valuable Global Brands shows the Japanese...
View ArticlePorsche (Go Figure) Ranked Most Appealing Brand in J.D. Power Study
This must be getting boring for the guys and gals in Stuttgart. For the 12th year in a row, Porsche ranked first in J.D. Power’s new vehicle appeal study, but other automakers are closing in on its...
View ArticleToyota Climbs Ladder of Most Valuable Brands, Tesla Cracks the Top 100
Interbrand released its annual list of the world’s top 100 brands, a ranking that now contains an independent automaker. While Toyota climbs one spot to the No. 5 position (the highest of all...
View ArticleJeep, No Longer Unstoppable, Wants to Fix Its Game in an Overlooked Market
After posting sales gains that most automakers would sell their souls for, Jeep’s skyrocketing climb hit the upper limits of the atmosphere in September, with sales dropping by 3 percent compared to...
View ArticleNissan’s Star Wars Campaign Was Obnoxious and Extremely Effective
I despised all of the cross-promotion taking place between Nissan and Star Wars this fall, especially now that it has devolved into dealerships offering free worthless collectables to lure in...
View ArticleBob Lutz Thinks Corvette Should Be a Brand
Former General Motors vice chairman and product development bigwig Bob Lutz has always had lots to say about the Chevrolet Corvette, and advanced age hasn’t diminished his enthusiasm for the model and...
View ArticleKelley Blue Book Names 2017 Image Award Winners; Subaru Takes Three, GMC Wins...
The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer....
View ArticleCadillac Hoping Russian Demand Becomes Strong Like Bear
If Cadillac’s top boss, Johan de Nysschen, had his way, The Hunt for Red October would feature a scene in which Capt. Vasili Borodin describes his dream of seeing the United States in an Escalade, not...
View ArticleQOTD: Many Happy Returns?
I can’t quite remember what it was that jogged my brain the other night, but whatever it was, it conjured up a wholesome yet frustrating memory. A memory of a person and a car from my childhood. The...
View ArticleCourse Change for Infiniti As Nissan Throws Out Old Playbook
The course Infiniti plotted to guide it safely through the 2010s met with bad weather and hidden shoals, leaving Nissan’s premium division idled and taking on water. Sales dried up, as did its...
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